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  • Writer's pictureAJ Benson

Top Trends in Real Estate Photography and Marketing

Updated: Apr 7, 2023

The world of real estate photography and marketing is constantly evolving, and it's important for real estate professionals to stay up-to-date on the latest trends and technologies. In this blog post, we'll explore some of the top trends in real estate photography and marketing that are shaping the industry today.




First, we'll discuss the rise of 360-degree virtual tours. With the COVID-19 pandemic limiting the ability of potential buyers to physically visit properties, virtual tours have become an increasingly popular way to showcase properties. We'll explore how real estate professionals are using 360-degree virtual tours to give potential buyers a more immersive and engaging experience.


Next, we'll talk about the importance of high-quality drone photography and video. Drones have revolutionized the way that real estate photography is done, allowing for stunning aerial shots that capture the entire property and surrounding area. We'll explore how real estate professionals are using drones to create eye-catching marketing materials that stand out in a crowded market.




We'll also discuss the importance of using social media to market properties. With platforms like Instagram and Facebook, real estate professionals have a powerful tool for showcasing their properties and building their brand. We'll explore some of the latest social media trends and strategies that are being used in the real estate industry today.


Finally, we'll look at some of the latest technologies that are being used to enhance real estate photography and marketing. From 3D virtual tours to augmented reality, there are a wide range of cutting-edge technologies that are changing the way that properties are marketed and sold.


By staying up-to-date on the latest trends in real estate photography and marketing, real estate professionals can stay ahead of the competition and provide their clients with the best possible service. With new technologies and strategies emerging all the time, there has never been a more exciting time to be a part of the real estate industry.

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